You Think You Have a Plan... 💥

When Life Lifes — and the Power of Pivoting

Author

Ashley Joves
November 11, 2025

Hey friend!!!

We’re back on the mic — and wow, did this one hit close to home.

Recently we had a bonus episode of The Making Of is a raw, unfiltered conversation between me and my right hand woman, Collin (aka Employee #1 of The Making Of). If you’ve ever had life completely derail your plans… if you’ve felt the heartbreak of a health scare… if you’ve ever wondered how to keep going when everything feels uncertain — this one’s for you.

Spoiler alert: we didn’t have a script. Just two women sitting down, catching up after the hardest summer of our lives. It’s the story behind the story — a look into how this community kept me grounded during my husband Brian’s oral cancer diagnosis… and how Collin stepped into a new role that’s already reshaping everything we’re building next.

What we talked about:

  • Building a business while holding it together at home

  • Leaving the op for the unknown (Collin’s big career leap)

  • The unexpected heartbreak — and community that carried me through it

  • Why the next evolution of The Making Of needs more focus, more structure, and more heart

  • And a teaser: Retreat 2026 planning has officially begun

In the words of Dan Martell — whose book Buy Back Your Time we’ve both been obsessively rereading — this is the season of building smarter. Delegating ruthlessly. Protecting your energy. Creating your life with intention.

🧠 If you haven’t read it yet, you can check it out here.

As we head into this new season, we’re leaning into clarity and connection — and doubling down on the kind of community we all need in our corner.

Thanks for being part of ours. You are truly, deeply appreciated.

With love and vision (and electrolytes),
Dr. Ashley Joves
The Making Of

P.S. We’re planning a Retreat meet-up. Somewhere beautiful, somewhere soon. Want to help us decide where? Reply to this email and tell us where you want to go.

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