- The Making Of's Newsletter
- Posts
- Turns out doing everything wrong at the same time teaches you everything
Turns out doing everything wrong at the same time teaches you everything
On sneaky steps, good hummus, and what I learned building Smile Design Studio the hard way.
Hey friends!
I want to start by saying something I should probably say more often. Thank you. For being here. For listening. For the DMs that remind me why we built this community in the first place. You have no idea how much it means.
Okay. Now let's get into it.
The Walking Pad Era Has Begun πΆββοΈ
I did it. I finally ordered a walking pad from Amazon.
I have been talking about getting more steps in for what feels like forever. Between the practice, the podcast, the family, and everything we have been navigating with Brian this past year, movement has been the first thing to go. And I am done letting that be the excuse.
The walking pad is on its way and I genuinely have no idea if I am going to love it or if it is going to become the world's most expensive laundry rack. I will keep you posted. Truly. I will report back in the next newsletter with full honesty.
But here is why I am actually excited about it. I do not need to carve out a separate hour for the gym if I can just walk while I answer emails, listen to a podcast, or scroll through my DMs. Sneaky steps are still steps. And for someone who spends a lot of time at a desk or behind an iPhone, this felt like the most realistic solution for where I am right now.
Baby steps. Literally.
The Fiber Thing Nobody Talks About Enough
While we are on the topic of health, I want to bring something up that has been on my mind lately. Colon cancer is on the rise, especially in younger people, and one of the most powerful things we can do proactively is increase our fiber intake.
I know. Not the sexiest topic. But as someone who has watched someone I love navigate a health scare up close, I am done waiting until something is wrong to start paying attention.
So I have been quietly adding more fiber into everything I can. And one of my favorite ways to do that is hummus. My kids actually love it, which feels like a miracle, and it is one of those things that is genuinely good for you and does not taste like punishment.
This week I am sharing my go-to hummus recipe below. High in fiber, full of good fats, and kid approved in the Joves household. Which honestly is the highest bar there is.

Now, This Week's Episode ποΈ
Listen To The Full Episode On
This week Collin and I sat down inside Smile Design Studio, the actual office we are talking about building, and had one of the most honest conversations we have had on this podcast in a long time.
We talked about the come to Jesus meeting that happened before I even signed on this second location. Brian, Collin, Judy, and I sat on a patio in Folsom and looked at the real numbers. The data told one story. My gut told another. And if you know me at all you already know which one I listened to.
We talked about what happened when I tried to drop a major insurance plan and open a second location at the exact same time. Spoiler: it was not pretty. But it was one of the most important learning experiences of my career and I am sharing all of it because I want you to learn from it so you do not have to live through it yourself.
We also got into the financial side of actually owning the building, SBA loans, practice loans, why I shopped multiple banks, and why having a great attorney and a great CPA from day one is not optional. It is everything.
Here is what you will hear in this episode:
The Come To Jesus Meeting β what was actually on the table and why I did it anyway.
Getting Out Of Network At The Worst Possible Time β what went wrong and what I would do differently.
In Network Versus Out Of Network β now that I have run both models I share the real difference between the two.
The Financial Structure Of Owning The Building β SBA loan, 10% down, 30 year terms, and how I ended up with Bank of America.
Build Your Advisory Team Early β the attorney and CPA advice I wish someone had given me sooner.
The Making Of Moment
There was a moment in this episode where I said something out loud that I had never quite put into words before.
I did all the things wrong at the same time. And it broke me a little. But it also built me in ways that nothing else could have.
If you are in the messy middle of your startup journey right now, this episode is for you. Not because I have it all figured out. But because I do not, and I think that is exactly the point.
Listen To The Full Episode On
Until next week. Keep building. π
Dr. Ashley Joves
Find me @ashleyjovesdds / @themaking.of / www.themakingofpodcast.com
P.S. If this resonated with you, leave us a review on Spotify or Apple Podcasts. It takes 30 seconds and it helps more dentists find this community. We appreciate every single one.

P.S. This episode is presented by our incredible sponsors Studio EightyEight, Dentistryβs Story-Driven Growth Agency. Reach out and see how they can combine custom creative with performance marketing to create predictable growth for your practice.
The Making Of has partnered with Net32, the dental marketplace that lets you compare vendors, brands, and pricing in one place. β Net32: www.net32.com/TheMakingOf

