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- The "Apple Store" of Dentistry (Re-Release)
The "Apple Store" of Dentistry (Re-Release)
Hi friends!!
Running a dental practice is a lot like being a referee, sometimes you just have to call it like you see it.
In one of our most-requested episodes, I sat down with Dr. Rob Ritter to talk about what it actually takes to build a world-class practice that lasts for 30+ years. We’re re-releasing this conversation today because the lessons on leadership and self-worth are more relevant than ever.
Dr. Ritter doesn’t hold back. We dive into:
The "Benevolent Dictatorship": Why being a "nice" boss often holds your practice back and how to lead with a clear vision.
The PPO Exit Strategy: The exact scripting his team used to drop insurance without losing their loyal patient base.
High-End Case Presentation: How to present $30k+ cases using the "Apple Store" model of excellence.
Valuing Your Time: Why charging for your consults is the best way to weed out "tire kickers" and find your ideal patients.
Whether you are in the "messy middle" of a startup or looking to revitalize your established practice, this episode is packed with "Monday-morning-ready" advice.
Listen APPLE PODCASTS / SPOTIFY PODCASTS
The "Ritter & Ramsey" Collection: This episode is part of a powerhouse duo conversation. To get the full picture of how this high-performance team operates: Hear the episode with Dr. Chris Ramsey
Mark Your Calendars!
If you’ve been waiting to learn the exact clinical and business protocols Dr. Ritter and Dr. Ramsey use daily, their next course is coming up fast.
The Protocol Live Upcoming Course: May 2026 Click below to get on the list and level up your practice: 👉 Link to May Course
Find Dr. Rob Ritter on IG @Dr.RobRitter
Until next week, Dr. Ashley Joves
Find me @ashleyjovesdds / @themaking.of / www.themakingofpodcast.com
P.S. Don’t forget to leave a review on Spotify or Apple Podcasts—it helps other dentists find us and fuels this mission we believe in so deeply.

P.S. This episode is presented by our incredible sponsors Studio EightyEight, Dentistry’s Story-Driven Growth Agency. Reach out and see how they can combine custom creative with performance marketing to create predictable growth for your practice.
The Making Of has partnered with Net32, the dental marketplace that lets you compare vendors, brands, and pricing in one place. → Net32: www.net32.com/TheMakingOf
