He went viral with 85+ million views!

Before he was a viral sensation with 85 million views, Rich Constantine was a practice owner just like you. The "In My Feelings" challenge may have put him on the global map, but it was his years spent building, scaling, and eventually selling his first practice that earned him his real-world stripes.

Now, Rich is taking every win and every scar from that first decade and applying it to a brand-new "clean slate" vision.

He’s starting over from scratch.

A New Series: The Making of Evelina Smiles

We are officially launching a brand-new season of The Making Of, and we’re documenting every step of Rich’s second startup journey: Evelina Smiles.

This isn't your typical "how-to." It’s a raw look at what happens when a veteran owner takes everything he learned from his first practice—the wins, the scars, and the life lessons—and applies them to a "clean slate" vision.

In this kickoff episode, we dive into:

• The Associate-to-Owner-to-Seller Journey: Why Rich is jumping back into the startup trenches to build a second legacy from scratch.

• The "Second Startup" Advantage: How to build with more intention, better boundaries, and a deeper "why."

• Viral Fame vs. Real Life: What it’s really like to manage a massive public profile while trying to build a boutique patient experience.

SEE THE VIRAL VIDEO HERE 

LISTEN TO THE KICKOFF EPISODE:

PS — Ashley is officially back on the pod! She is back and ready to bring you the unfiltered truth about the dental startup world.

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See you next time, The Making Of Team

Connect with Ashley:  @ashleyjovesdds / @themaking.of / www.themakingofpodcast.com

Connect with Rich: @dr.c_smiles

P.S. Don’t forget to leave a review on Spotify or Apple Podcasts—it helps other dentists find us and fuels this mission we believe in so deeply.