From a Dream, To A Practice That Lasts

We can talk all day about new advancements in digital marketing, AI, and the next big thing. But there’s one element of growth that doesn’t get nearly enough attention.

Longevity.

Great marketing isn’t just about momentum; it’s about consistency, trust, and having a partner who can evolve alongside your practice, not just launch it.

That’s exactly where our journey with Dr. Ashley Joves began.

When we first started working together in 2018, Dr. Joves was a startup doctor with a clear vision and a deep commitment to serving her patients well. The focus was on building a brand that felt authentic — one that reflected who she was and how she wanted to practice dentistry.

The result?

A practice that has grown with intention. A brand that has evolved without losing its identity. And marketing that continues to support not just growth today, but the direction she’s leading tomorrow.

“I can’t imagine a better marketing agency to help tell my story... because my story is worth it... You guys have captured it more beautifully than I could have imagined.”

From big-picture patient experience to the smallest design details, Smile & Co. is a reflection of a story told consistently and strategically over time.

Why It Matters 

Trends will change.

Platforms will evolve.

Technology will advance.

But sustainable growth comes from building something that lasts.

When your marketing partner understands your story, supports your vision, and adapts as you grow, your brand stays aligned — and your practice stays authentically yours.

Dr. Ashley Joves and Smile & Co. are proof of what’s possible when storytelling and strategy are built for the long haul.

See Storytelling Built to Last

🎥 Get a behind-the-scenes look at the journey with Dr. Ashley Joves and Smile & Co. Watch the video

🎧 Hear more real startup journeys on The Making Of a Dental Startup Podcast

🎨 Explore custom creative and performance marketing built for practices ready to grow at Studio EightyEight