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Deck the Halls, Declutter the Business 🎄
The Brutal (and Beautiful) Truth of Ownership
Hi friend,
It’s December, and we’re officially in the season of reflection, reevaluation, and (if you’re me) frantically trying to get the last of your Amazon gifts delivered on time.
But inside The Making Of this week, we hit pause on the hustle to get really honest about what this time of year actually brings up for practice owners.
🎙️ Episode 9 — “Deck the Halls, Declutter the Business” Collin and I sat down to talk about everything from 2025 Christmas decor and tree debates… to practice culture, team transitions, and letting go of what no longer serves us.

We covered:
Decluttering our homes and our businesses
Releasing misplaced guilt when team members don’t align
How Ashley showed up before Smile & Co ever opened to build her VIP list (yes, the OG grassroots way)
Why patient trust starts long before opening day
Why being “brutal in business” isn’t mean—it’s necessary
Enneagrams, personality tests, and the emotional labor of leadership
If that resonates… this episode is for you.
🧡 As we wrap up 2025, here’s your reminder that you don’t need to do it all. You just need to keep choosing what aligns.
📺 Watch on YouTube → The Making Of Youtube Channel
💬 Join the FB convo → The Making Of a Dental Startup Facebook Group
✨ Holiday Extras from Me to You:
🍊 Make your home smell like magic with this: 👉 EASY instructions here
🎄 Cozy Christmas vibes for your office or living room: 👉 2025 Christmas Decor Ideas
🧠Want to know your Enneagram? 👉 TEST WEBSITE
Quote of the Week: "You have to give yourself permission to be brutal in business. That doesn’t mean you’re not a good person. It just means you’re the owner. And nobody else is going to lose sleep over this like you will.”
With love, gratitude, and a decluttered heart, Ashley đź’›
Find me @ashleyjovesdds / @themaking.of / www.themakingofpodcast.com
P.S. This episode is presented by our incredible sponsors Studio EightyEight, Dentistry’s Story-Driven Growth Agency. Reach out and see how they can combine custom creative with performance marketing to create predictable growth for your practice.
The Making Of has partnered with Net32, the dental marketplace that lets you compare vendors, brands, and pricing in one place. → Net32: www.net32.com/TheMakingOf

