Branding: More Than Just a Logo and a Name

Branding isn’t just about logos, fonts, or color palettes—it’s about creating an experience that tells a story. Your brand is the feeling your patients get when they walk through the door, the trust they develop with your team, and the reason they choose you over the practice down the street.

When I started Smile & Co., I knew I wanted something different. I didn’t want a sterile, traditional dental office. I wanted to create a brand that felt warm, welcoming, and human—a place where patients felt like they were visiting a friend, not just a dentist.

Dentistry, differently.

But building a brand isn’t easy. It requires clarity, intentionality, and a deep understanding of what you stand for. It’s not just about what you do, but how you do it.

In this week’s episode of The Making Of podcast, I’m sharing the journey of creating Smile & Co.—the thought process, the lessons learned, and the strategies that helped me build a brand that resonates with both patients and my team.

In this episode, we dive into:
✨ Why branding is more than just aesthetics—it’s about authenticity and connection.
✨ The role of storytelling in building a memorable patient experience.
✨ How to align your brand with your core values and mission.
✨ Lessons learned and tips for creating a standout brand in a competitive market.

If you’re thinking about branding (or rebranding) your practice, this episode is for you. Listen now: Spotify or Apple

Your brand is your story. Make sure it’s one you’re proud to tell.

With love,
Ashley Joves, DDS

P.S. What’s the feeling you want your brand to create? Hit reply and let me know—I’d love to hear your thoughts!