AMA Part 2: The Stuff No One Tells You About Opening

Hi friend,

This week on The Making Of Bloom Dental Co, we did something a little different.

With end-of-year chaos in full swing (insurance deadlines, packed schedules, and zero mental bandwidth), Collin stepped in to finish the AMA questions doctors have been sending Dr. Toni Torres after following her startup journey.

And honestly? This episode might be one of the most real yet.

Not the polished highlight reel—but the questions you’re asking in your head at 11pm.

🎙️ Episode 10 — AMA Part 2

Toni and Collin dive into the nitty-gritty of startup life—from ops and cabinetry decisions to insurance denials that make you question everything.

We cover:

• How many operatories to plumb vs. equip (and why 3 is the sweet spot)

• Where to invest in custom cabinetry—and where Amazon can save you thousands

• Sterile setup mistakes Toni would change (and why assistants should review plans)

• When to put your sign up—and how “coming soon” can actually hurt you

• Using Mango Voice to capture patients before you’re open

• The emotional whiplash of your first insurance denials (and how to survive them)

• Marketing aligners and Botox without overwhelming patients

💬 One line that stuck with me: “No one feels ready. You just jump—and figure it out together.”

If you’re in the middle of planning, building, or questioning whether you’re cut out for ownership… this episode is for you.

🎧 Listen to the episode → APPLE / SPOTIFY

📺 Watch on YouTube → YouTube Link

💬 Join the conversation → FB Group Link

🎁 Toni’s Last-Minute Gift Ideas (Owner-Approved)

Toni also shared a few of her favorite last-minute gift ideas—the kind that are practical, thoughtful, and actually get used.

✨ Toni’s Favorites:

👉 LANEIGE LIP MASK

👉 DAE CACTUS FRUIT 3-IN-1 STYLING CREAM + TAMING WAND

👉 MAGNA TILES

👉 COCOFLOSS

(We’ll add more as they come in 👀)

💬 Question for You

We want to hear from you:

• How are YOU marketing clear aligners or facial aesthetics?

• Do you have go-to insurance narrative language that actually works?

If you have questions—or want to ask Toni directly—reach out or ask away:

📩 Reply to this email

📲 DM Toni @the.joyful.dentist

You’re not doing this alone. That’s the whole point.

With gratitude and community,

Ashley 💛

The Making Of

Find me @ashleyjovesdds / @themaking.of / www.themakingofpodcast.com

P.S. Don’t forget to leave a review on Spotify or Apple Podcasts—it helps other dentists find us and fuels this mission we believe in so deeply.