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A Raw Update: Brian Joves Shares His Story – Your Mess is Your Message
From Decision Fatigue to the Path Forward
Hey Making Of Family,
This week, we're bringing you an incredibly personal and honest conversation that we know will resonate deeply. In a special "Trifecta" episode, Dr. Brian Joves joins Ashley and Collin to share his perspective on the fight forward, offering a raw look into the "messy middle" of his Stage 3 oral cancer journey.
You’ve heard us talk about the challenges of building a dental startup, but this episode dives into a different kind of fight – one that has tested every limit. Brian opens up about the physical toll of chemotherapy, the overwhelming mental weight of "decision fatigue" when every choice feels life-altering, and the unexpected challenges of navigating a healthcare system in crisis.
Brian's message is clear: "Your mess becomes your message." He shares how his family has rallied, the surprising dietary pivots they've made (from Keto to a 95% plant-based diet!), and the small victories that keep them going, like a "favorable" ultrasound update that brought a surge of hope.
We know this episode will inspire you to look at your own challenges differently. It’s a testament to resilience, the power of community, and finding control even when life feels out of control.

We're incredibly grateful for the outpouring of love and support you've all shown. From meal trains to prayers, it truly has meant the world.
Listen to "Your Mess is Your Message: Brian’s Perspective on the Fight Forward" now on
Thank you for being part of our tribe and for allowing us to share this journey with you.
With immense gratitude, The Making Of Team
Find me @ashleyjovesdds / @themaking.of / www.themakingofpodcast.com
P.S. Don’t forget to leave a review on Spotify or Apple Podcasts—it helps other dentists find us and fuels this mission we believe in so deeply.

P.S. This episode is presented by our incredible sponsors Studio EightyEight, Dentistry’s Story-Driven Growth Agency. Reach out and see how they can combine custom creative with performance marketing to create predictable growth for your practice.
The Making Of has partnered with Net32, the dental marketplace that lets you compare vendors, brands, and pricing in one place. → Net32: www.net32.com/TheMakingOf
